Symbolism
The Brand
The "Stand Alone" brand and "Stand Alone Together" were designed to establish a framework for helping others become the best version of who they are as an individual or within the framework of a team. Although it may seem strange combining the elements of standing alone and being together, there exists a delicate balance between the two. The premise of Stand Alone Together is a blending of behavioral attributes, social and emotional ideals, hard work and perseverance, accepting challenges and overcoming adversity, detachment and perspective skills needed to be the best version of yourself. Stand Alone Together was established to provide enriching experiences that allow others to reach their true potential and become the best version of who they are. Even in a moment when someone appears to Stand Alone, they are never truly alone. Developmentally, individuals are molded by the people around them. Through the interactions with others we learn about ourselves and develop the ability to grow as individuals. The support and guidance of others helps to ultimately ensure that a person is ready to accept challenges on their own. Stand Alone Together provides the guidance and support to help individuals Stand Alone. Additionally, the Stand Alone brand establishes a platform for socially supported personal growth. Members of the Stand Alone Together community are encouraged to share their experiences to help others grow.
The Logo
The logo represents the Stand Alone Together pyramid. The S & A letters are merged in the middle to form the pyramid shape and show that they are linked together, hence "Stand Alone Together." The joined S & A letters are symbolic of the union between all parties involved with a person’s development. The pyramid shape itself represents strength and duration. The three equal sides of the triangular pyramid symbolize symmetry or harmony with self and environment. In numerology, the number three (3 sides to the triangle) represents mind/body/spirit as well as representing past/present/future. These concepts are key elements of the brand. Color theory plays a significant role in Stand Alone Together branding. The color black represents power and sophistication. While the white represents clean, virtuous and healthy. The grey in the site represents the cool, neutral and balanced aspects that keep us grounded. While the gold accents are a symbol of high quality.
The Apparel
The designs in the apparel collections each have their own distinct meaning. Each item represents a symbolic message, challenge or journey. Color theory also plays a significant role in the design elements of each item. Each item has a connection to the color and to what is represented by the design. When someone purchases an item from the online store they are not only getting a stylish item but are embracing the meaning or experience that the item represents.